Cagayan de Oro can indulge more to unique taste of iconic Slurpee and other special offerings for 7-Eleven expanded its network here in the city. Last October 24, 2015, 7-Eleven opened its 1500th store, situated at the ground floor Limketkai Luxe Hotel.
Philippine Seven Corporation President and CEO Jose Victor Paterno said that 7-Eleven is growing its network of stores all over the Philippines in their aim to provide unique experience that only 7-Eleven can give. PSC is the country’s licensee of 7-Eleven stores in the Philippines.
He also said that Cagayan de Oro, as part of ever-booming Mindanao, is a perfect market for 7-Eleven’s convenience and service offerings having its increasing per capita income and tourist arrivals in the recent years.
PSC started its expansion outside Luzon in 2012. In Cagayan de Oro, it already has five branches and five more will be opened including areas near Petron along Xavier University, Capitol Plaza, Ma. Reyna Xavier University Hospital, and along Velez and Hayes streets.
PSC is looking at opportunities in other Mindanao key locations like General Santos and Iligan, said that CEO.
Other than Slurpee, customers could also enjoy other convenient alternatives like Gulp, City Blends − their newest honest-to-goodness coffee, Fundae soft-serve ice cream, Big Bite Hotdog, siopao, and a lot more. They can also get to experience CliQQ, 7-Eleven’s load and bills payment kiosk.
As part of the grand opening, 7-Eleven also carried out the “7-Eleven Hero Nation,” a benefit rock concert. It featured most celebrated performers in rock music, Rico Blanco, Parokya ni Edgar and Kamikazee.
Moreover, 7-Eleven Hero Nation is a celebration of another milestone of the store. Having its slogan, “Serving our customers, our heroes,” the concert is also a form of giving back to the store’s every day heroes – the customers, loyal and new alike. PSC believes that its customers have helped sustain the leading convenience store retailer to its nationwide growth.
The proceeds of the concert will be donated to MASICAP MSME Development Foundation, a Mindanao-based entrepreneurial program. MASICAP helps small and medium scale enterprises by assisting them with feasibility studies to access support from various funding institutions. It was a program revived by PSC’s late chairman, Vicente T. Paterno.
To date, the foundation has helped a total of 6,000 entrepreneurs.
Published in BusinessWeek Mindanao, October 28, 2015 issue.